Cinnamon Sue Baby & Toddler

ABOUT THE CLIENT:

Cinnamon Sue is an online boutique that imports & distributes multi-award winning
and innovative baby and toddler gifts throughout South Africa.

THE BRIEF:

The owner of Cinnamon Sue came to us because she was needlessly haemorrhaging money. Our objective was to put the control of the website back into her hands and save her money wherever possible.

THE SOLUTION:

Firstly, we transferred the site from ecommerce to woo commerce to make it easier for the client to add and delete products as well as regulate the pricing to eliminate the need to contact an agency every time a change was required. We created an excel spreadsheet containing all of the products, SKU codes, title price, normal price, sale price and description, to upload woo commerce with one click of a button. We also set up the shipping to allow for different shipping charges for different areas.

Upon investigating the site we realised that the percentage she was paying for selling goods was high. We changed the payment gate way so that the client went from being charged 12.5% on each product sold to 2.5%.

Part of putting control back into the client’s hands meant rebuilding the site from scratch to make it easier to manage; included in the rebuilt was resizing multiple images, setting up a catalogue of brands and categories for easy searchability, redesigning the favicon logo as well as Instagram integration.

We also focused on other tasks such as SEO, hosting, backing up of the site on a weekly basis, monthly site maintenance and social media.

THE PROCESS:

Cinnamon Sue completed our content brief  We got in touch  Asked a few questions  And sent through our proposal  Once the proposal was accepted we started with the design and development by adding content, images, Instagram integration and made sure all of the products were in the shop page  We communicated with our client along the way until we were able to deliver the final product timeously and satisfactorily