Viasat World
THE OBJECTIVE
The objective of each website was to create a user-friendly experience for the customer. This was achieved through simplistic design, easy website navigation, and easy channel search and browsing functionality. The topical content and searchability would entice customers to stay on the site longer, while the clean site design would encourage new customers to watch the great programs on offer.
USABILITY
Easy navigation and friendly search functionality was key. Customers would effortlessly be able to find what they were looking for. This would be achieved through a targeted channel search and highlighting of most watched or trending shows.
FUNCTIONALITY
Customers should be able to make the site work for them. To achieve this, customers would be able to set reminders of favourite shows as well as search for shows and times within the TV schedule, freeing up time to watch more.
Viasat World is an international TV company that offers its customers 24 Pay-TV channels and on-demand services across three continents. The international team produces, curates and distributes 24 Pay-TV channels and content verticals. To do that they work with, and acquire, some of the best content from major Hollywood, international and local studios and production companies. The brief was to create three different websites (Viasat Nature, Viasat History, and Viasat Explore) for 11 different languages each (i.e. a minimum of 33 websites). The purpose of this was to increase visitor numbers and to target a larger audience of people.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
