Choosing a logo designer in London is like choosing the artist who will paint your portrait: the surface matters, but the point is to capture what is underneath. Think of the world’s most recognisable marks. Nike’s Swoosh is speed made visible; Google’s playful colours break convention on purpose. From our Surrey studio we design logos for small businesses across Guildford, the South East and London that carry that kind of meaning, and we hand over every file format with full ownership, so you are never chasing a designer for the original artwork again.
2 to 3Initial concepts to choose from
2 to 3 weeksBrief to final files
All formatsPrint, web and source files
100% yoursFull rights, no small print
What you get
What a logo project includes
More than a mark: everything you need to use it consistently.
Logo concepts
Two to three genuinely different directions based on your brief, presented in real contexts, not on a blank page.
Colour and type
A small palette and font pairing that work on screen and in print, chosen to be easy to reproduce.
Every file format
Vector source files, PNG and SVG for web, CMYK for print, plus light and dark versions.
Brand one-pager
A single sheet covering logo spacing, colours and fonts, so anyone you hire uses it correctly.
Social versions
Profile-ready crops and cover images for the platforms you use.
Website-ready
If we are building your site, the logo and brand are designed together, so nothing clashes later.
How it works
From brief to final files
01Brief
A short call about your business, customers and taste. We look at what competitors do so you will not blend in.
02Concepts
Two to three directions, shown on real things: your website, a sign, a business card.
03Refine
Two rounds of revisions on your chosen direction are included. Most logos land in round one.
04Deliver
Every file format, the brand one-pager and full ownership, delivered in one tidy folder.
Quoted per project, often bundled with a website
Logo projects are quoted after a short call. If we are designing your website too, the logo is priced into the project and the two are designed to match.
Straight answers
Logo questions we hear every week
How much does logo design cost in London?
Our logo projects are fixed price and quoted before we start, with two to three concepts, refinement rounds and every final file included. Tell us what you need and you will have a number within two working days.
What files do I get with my logo?
Everything: vector originals (AI, SVG and EPS), print-ready PDFs and web formats including favicon sizes, each in colour, mono and reversed versions, with full ownership in writing.
How many concepts and revisions do I get?
Two to three initial concepts and two rounds of revisions on your chosen one. If nothing lands, we talk rather than grind through endless rounds.
What files will I receive?
Vector source files (AI and EPS), SVG and PNG for web, CMYK PDFs for print, and light, dark and mono versions of the mark.
Do I own the logo?
Yes, fully and in writing. You can trademark it, print it, tattoo it. The copyright transfers to you on final payment.
Can you refresh my existing logo instead?
Often, yes. If the idea is sound but the execution is dated, a refresh is cheaper than starting over, and we will tell you which you need.
How long does it take?
Two to three weeks from brief to final files, mostly depending on how quickly you can give feedback.
Can you do the rest of my branding?
We cover the essentials small businesses actually use: business cards, letterheads, social templates and email signatures. Full brand strategy projects we will point you elsewhere for, honestly.
