Viasat History serves viewers in around 13 Central and Eastern European markets, each in their own language. On Viasat World’s shared platform, this site carries the localisation story: one channel, presented natively everywhere it broadcasts.
What we did
- Localised the site into each market with automated translation feeding human-editable content
- Built market-specific URLs so every locale has its own indexable presence
- Implemented multi-locale schema and search optimisation, market by market
- Keep every locale’s schedules and programme pages in sync from the broadcast feeds
The result
A Polish viewer, a Czech viewer and a Romanian viewer each get a site that reads as their own, and search engines in each market treat it as local. That is the difference between translated and localised.
