Dolphin Swim Academy teaches children to swim from eight weeks old right through to competition level. Their real audience online is parents, who need to trust a swim school completely before handing over a toddler. The site had to earn that trust and then make booking effortless.
What we did
- Designed a clean, reassuring website with real photography of happy children, parents and the facilities
- Structured detailed class and venue information the way parents actually look for it
- Implemented class booking per venue, with numbers delivered to each site automatically
- Built enquiry forms that capture new families properly
- Optimised content for local swimming lesson searches
- Manage hosting, backups and maintenance
The result
Parents arrive anxious and leave booked: the site answers their questions, shows them the pool, and fills classes venue by venue.
