Cinnamon Sue imports award-winning baby and toddler gifts and sells them across South Africa. The business was healthy; the website was not. The owner was paying heavily for a platform she could not control. Our job was to hand back control and stop the money leaking.
What we did
- Rebuilt the store on WooCommerce and migrated the full catalogue
- Changed the payment gateway to a more cost-effective provider
- Restructured products into a searchable catalogue and streamlined the whole buying journey
- Set up Google Ads, Analytics and a keyword-optimised content structure to grow traffic
- Connected social media and shopping channels
- Took on hosting, backups and maintenance
The result
Lower running costs, an owner who updates her own shop, and a store that sells while she gets on with the business.
