About the client
Barrie Sharpe is an icon in the fashion and music industries. He has a music label, clothing brand and is an author. His style is heavily minimalistic.
The brief
Barrie Sharpe approached us to convert his ecommerce site to a woo commerce site. True to his minimalistic style he wanted a simple site with no bells and whistles - his brand and clothing needed to make an impact. He did not want his customers to be bombarded with information and sales - it was important to go directly to the shop.
The solution
We created an Ecommerce website that was stripped back to its simplistic beauty with a clear and direct focus on the products. We improved the UX and UI of the website and optimised SEO to boost traffic. The client now has control of his online presence and a more cost-effective setup
- All existing products were combined onto a complex excel spreadsheet in order to transfer them to the new website
- Images were resized to make them uniform and sit beautifully within the new design
- Created a UI that was easy to use and easy on the eye
- Connected a payment gateway
- Set up shipping profiles for different types of products
- Gave the client a tutorial on how to upload his own content
- Linked his social media platforms and blog to the new site
- Conducted content analysis and keyword research to optimise the new website for search
- The site map was uploaded to allow Google to search the site properly
- Google analytics was set up to track the site traffic
- Took control of hosting and back up for added peace of mind
