About the client
Cinnamon Sue is an online boutique that imports & distributes multi-award winning and innovative baby and toddler gifts throughout South Africa.
The brief
The owner of Cinnamon Sue came to us because she was needlessly hemorrhaging money. Our objective was to put the control of the website back into her hands and save her money wherever possible.
The solution
We created a streamlined and simplified content management set up, improved the UX and UI of the website, set up ads and optimised SEO to boost traffic. The client now has control of her online presence and total peace of mind as well as a more cost effective setup.
- Transferred existing site content to Woo Commerce
- Set up a content management spreadsheet
- Created a catalogue for improved searchability
- Changed the payment gateway
- Streamlined the UX
- Rebuilt the UI in WordPress
- Conducted content analysis and keyword research to optimise the new website for search
- The site map was uploaded to allow Google to search the site properly
- Google analytics was set up to track the site traffic
- Set up Google ads campaign to boost site traffic
- Took control of hosting, back up and regular maintenance for added peace of mind
- Connected Social Media and shopping channels
