/* ==========================================================================
   Fire Up theme — main stylesheet
   Tokens → base → layout → components → sections → utilities
   ========================================================================== */

:root {
	--c-ink: #16110F;
	--c-ember: #E1251B;
	--c-flame: #FF6A1F;
	--c-paper: #FFFFFF;
	--c-tint: #F5F3F0;
	--c-line: #E7E2DC;
	--c-smoke: #6B6560;
	--c-dark: #1A1512;
	--c-dark-2: #241D19;

	--f-display: "Bricolage Grotesque", "Helvetica Neue", Arial, sans-serif;
	--f-body: "Instrument Sans", system-ui, -apple-system, "Segoe UI", sans-serif;
	--f-mono: "JetBrains Mono", ui-monospace, "SF Mono", Menlo, monospace;

	--fs-0: 0.8125rem;
	--fs-1: 0.9375rem;
	--fs-2: 1.0625rem;
	--fs-3: 1.25rem;
	--fs-4: clamp(1.375rem, 1.1rem + 1vw, 1.75rem);
	--fs-5: clamp(1.75rem, 1.2rem + 2.2vw, 2.75rem);
	--fs-6: clamp(2.5rem, 1.4rem + 4.6vw, 5rem);

	--wrap: 1200px;
	--gutter: clamp(1.25rem, 4vw, 2.5rem);
	--sp-section: clamp(4rem, 9vw, 7.5rem);
	--radius: 10px;
	--radius-sm: 6px;
	--shadow: 0 1px 2px rgba(22, 17, 15, .06), 0 12px 32px -12px rgba(22, 17, 15, .18);
	--ease: cubic-bezier(.2, .7, .2, 1);
}

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
	margin: 0;
	font-family: var(--f-body);
	font-size: var(--fs-2);
	line-height: 1.6;
	color: var(--c-ink);
	background: var(--c-paper);
	-webkit-font-smoothing: antialiased;
}
img, svg, video, iframe { max-width: 100%; height: auto; display: block; }
h1, h2, h3, h4 {
	font-family: var(--f-display);
	font-weight: 700;
	line-height: 1.05;
	letter-spacing: -0.02em;
	margin: 0 0 .5em;
	text-wrap: balance;
}
h1 { font-size: var(--fs-6); font-weight: 800; letter-spacing: -0.035em; }
h2 { font-size: var(--fs-5); }
h3 { font-size: var(--fs-4); line-height: 1.15; }
h4 { font-size: var(--fs-3); line-height: 1.25; }
p { margin: 0 0 1.1em; }
a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: .18em; }
a:hover { color: var(--c-ember); }
ul, ol { padding-left: 1.2em; }
strong { font-weight: 600; }
:focus-visible { outline: 3px solid var(--c-ember); outline-offset: 3px; border-radius: 2px; }
::selection { background: var(--c-ember); color: #fff; }

.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.skip-link { position: absolute; left: -999px; top: 0; z-index: 100; padding: .75rem 1rem; background: var(--c-ink); color: #fff; }
.skip-link:focus { left: 1rem; top: 1rem; }
.muted { color: var(--c-smoke); }

/* ---------- Layout ---------- */
.wrap { width: min(100% - 2 * var(--gutter), var(--wrap)); margin-inline: auto; }
.wrap--narrow { max-width: 760px; }
.wrap--medium { max-width: 960px; }
.section { padding-block: var(--sp-section); }
.section--flush { padding-top: 0; }
.section--tint { background: var(--c-tint); }
.section--dark { background: var(--c-dark); color: #fff; }
.section--dark .eyebrow { color: var(--c-flame); }
.section--dark .lede { color: rgba(255, 255, 255, .78); }
.section__head { max-width: 720px; margin-bottom: clamp(2rem, 5vw, 3.5rem); }
.section__head--row { max-width: none; display: flex; align-items: end; justify-content: space-between; gap: 1.5rem; flex-wrap: wrap; }
.section__head--row h2 { margin-bottom: 0; }
.lede { font-size: var(--fs-3); line-height: 1.5; color: var(--c-smoke); max-width: 60ch; }
.eyebrow {
	font-family: var(--f-mono);
	font-size: var(--fs-0);
	font-weight: 500;
	letter-spacing: .08em;
	text-transform: uppercase;
	color: var(--c-ember);
	margin: 0 0 1rem;
}

/* ---------- The fuse (signature: scroll progress as a burning fuse) ---------- */
.fuse { display: none; }
@media (min-width: 1180px) {
	.fuse {
		display: block;
		position: fixed;
		left: 26px;
		top: 0;
		bottom: 0;
		width: 2px;
		background: var(--c-line);
		z-index: 40;
		pointer-events: none;
	}
	.fuse__burn {
		position: absolute;
		left: 0;
		top: 0;
		width: 100%;
		height: calc(var(--scroll, 0) * 100%);
		background: linear-gradient(to bottom, var(--c-ember), var(--c-flame));
		transition: height .12s linear;
	}
	.fuse__ember {
		position: absolute;
		left: 50%;
		top: calc(var(--scroll, 0) * 100%);
		width: 10px;
		height: 10px;
		margin: -5px 0 0 -5px;
		border-radius: 50%;
		background: var(--c-flame);
		box-shadow: 0 0 0 3px rgba(255, 106, 31, .18), 0 0 14px 4px rgba(225, 37, 27, .45);
		transition: top .12s linear;
		animation: ember 1.6s ease-in-out infinite alternate;
	}
	@keyframes ember { from { box-shadow: 0 0 0 3px rgba(255, 106, 31, .18), 0 0 10px 3px rgba(225, 37, 27, .35); } to { box-shadow: 0 0 0 4px rgba(255, 106, 31, .22), 0 0 18px 6px rgba(225, 37, 27, .55); } }
	@media (prefers-reduced-motion: reduce) { .fuse__ember { animation: none; } .fuse__burn, .fuse__ember { transition: none; } }
}

/* ---------- Buttons ---------- */
.btn {
	display: inline-flex;
	align-items: center;
	gap: .6em;
	font-family: var(--f-body);
	font-weight: 600;
	font-size: var(--fs-1);
	line-height: 1;
	padding: .95em 1.35em;
	border-radius: 999px;
	border: 1.5px solid transparent;
	text-decoration: none;
	cursor: pointer;
	transition: background .18s var(--ease), color .18s var(--ease), border-color .18s var(--ease), transform .18s var(--ease);
	white-space: nowrap;
}
.btn__arrow { transition: transform .18s var(--ease); }
.btn:hover .btn__arrow { transform: translateX(3px); }
.btn--primary { background: var(--c-ember); color: #fff; }
.btn--primary:hover { background: #C41E15; color: #fff; }
.btn--ghost { background: transparent; color: var(--c-ink); border-color: var(--c-ink); }
.btn--ghost:hover { background: var(--c-ink); color: #fff; }
.section--dark .btn--ghost { color: #fff; border-color: rgba(255, 255, 255, .5); }
.btn--light { background: #fff; color: var(--c-ink); }
.btn--light:hover { background: var(--c-flame); color: var(--c-ink); }
.btn--sm { padding: .7em 1.1em; font-size: var(--fs-0); }
.btn--lg { padding: 1.1em 1.6em; font-size: var(--fs-2); }
.textlink { font-weight: 600; text-decoration: none; color: var(--c-ink); border-bottom: 1.5px solid var(--c-ember); }
.textlink:hover { color: var(--c-ember); }

/* ---------- Top bar + header ---------- */
.topbar { background: var(--c-ink); color: #fff; font-size: var(--fs-0); text-align: center; }
.topbar a { display: block; padding: .55rem 0; text-decoration: none; color: inherit; }
.topbar a:hover { color: var(--c-flame); }
.site-header { position: sticky; top: 0; z-index: 50; background: rgba(255, 255, 255, .92); backdrop-filter: saturate(160%) blur(10px); border-bottom: 1px solid var(--c-line); }
.site-header__inner { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; min-height: 76px; }
.site-brand img, .custom-logo { max-height: 44px; width: auto; }
.site-brand__text { font-family: var(--f-display); font-weight: 800; font-size: 1.35rem; text-decoration: none; letter-spacing: -0.02em; }
.site-nav { display: flex; align-items: center; gap: 2rem; }
.menu { list-style: none; margin: 0; padding: 0; display: flex; gap: .25rem; }
.menu li { position: relative; }
.menu > li > a { display: block; padding: .6rem .8rem; font-weight: 500; font-size: var(--fs-1); text-decoration: none; border-radius: var(--radius-sm); }
.menu > li > a:hover, .menu > li.current-menu-item > a, .menu > li.current-menu-ancestor > a { color: var(--c-ember); }
.menu .sub-menu { list-style: none; margin: 0; padding: .5rem; position: absolute; top: 100%; left: 0; min-width: 260px; background: #fff; border: 1px solid var(--c-line); border-radius: var(--radius); box-shadow: var(--shadow); opacity: 0; visibility: hidden; transform: translateY(6px); transition: all .18s var(--ease); }
.menu li:hover > .sub-menu, .menu li:focus-within > .sub-menu { opacity: 1; visibility: visible; transform: none; }
.menu .sub-menu a { display: block; padding: .6rem .8rem; font-size: var(--fs-1); text-decoration: none; border-radius: var(--radius-sm); }
.menu .sub-menu a:hover { background: var(--c-tint); color: var(--c-ember); }
.menu-item-has-children > a::after { content: ""; display: inline-block; width: .4em; height: .4em; margin-left: .45em; border: solid currentColor; border-width: 0 1.5px 1.5px 0; transform: translateY(-.2em) rotate(45deg); }
.site-nav__cta { display: flex; align-items: center; gap: 1rem; }
.site-nav__phone { font-weight: 600; font-size: var(--fs-1); text-decoration: none; }
.nav-toggle { display: none; background: none; border: 0; width: 44px; height: 44px; padding: 10px; cursor: pointer; }
.nav-toggle__bar { display: block; height: 2px; background: var(--c-ink); margin: 6px 0; transition: transform .2s var(--ease); }
.nav-toggle[aria-expanded="true"] .nav-toggle__bar:first-child { transform: translateY(4px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle__bar:last-child { transform: translateY(-4px) rotate(-45deg); }
@media (max-width: 960px) {
	.nav-toggle { display: block; }
	.site-nav { display: none; position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 1rem; padding: 1rem var(--gutter) 1.5rem; background: #fff; border-bottom: 1px solid var(--c-line); box-shadow: var(--shadow); }
	.site-nav.is-open { display: flex; }
	.menu { flex-direction: column; gap: 0; }
	.menu > li > a { padding: .8rem .25rem; font-size: var(--fs-3); border-bottom: 1px solid var(--c-line); border-radius: 0; }
	.menu .sub-menu { position: static; opacity: 1; visibility: visible; transform: none; box-shadow: none; border: 0; padding: 0 0 .5rem 1rem; }
	.site-nav__cta { flex-direction: column; align-items: stretch; }
	.site-nav__cta .btn { justify-content: center; }
}

/* ---------- Hero ---------- */
.hero { padding-block: clamp(3rem, 7vw, 6rem) clamp(2.5rem, 5vw, 4rem); }
.hero__grid { display: grid; gap: clamp(2rem, 5vw, 4rem); align-items: center; }
@media (min-width: 900px) { .hero__grid { grid-template-columns: 1.05fr .95fr; } }
.hero__title { margin-bottom: .45em; }
.hero__title .mark { color: var(--c-ember); }
.hero__text { font-size: var(--fs-3); color: var(--c-smoke); max-width: 52ch; }
.hero__actions { display: flex; flex-wrap: wrap; gap: .75rem; margin: 1.75rem 0 2.25rem; }
.proof { display: grid; grid-template-columns: repeat(3, auto); gap: 1.5rem 2.25rem; margin: 0; padding-top: 1.5rem; border-top: 1px solid var(--c-line); width: fit-content; }
.proof__item dt { order: 2; font-size: var(--fs-0); color: var(--c-smoke); }
.proof__item dd { margin: 0; font-family: var(--f-display); font-weight: 700; font-size: 1.5rem; letter-spacing: -0.02em; line-height: 1.1; }
@media (max-width: 480px) { .proof { grid-template-columns: 1fr 1fr; } .hero__text { font-size: var(--fs-2); } }
.hero__media { position: relative; }
.hero__img { width: 100%; border-radius: var(--radius); box-shadow: var(--shadow); aspect-ratio: 16 / 10; object-fit: cover; background: var(--c-tint); }
.hero__project { display: block; text-decoration: none; }
.hero__project-label { position: absolute; left: 1rem; bottom: 1rem; background: #fff; padding: .6rem .9rem; border-radius: var(--radius-sm); font-family: var(--f-display); font-weight: 700; box-shadow: var(--shadow); }
.hero__project-label .eyebrow { display: block; margin: 0 0 .1rem; font-size: .6875rem; }

/* ---------- Logos ---------- */
.logos { padding-block: 1.5rem 3rem; }
.logos__heading { text-align: center; font-size: var(--fs-0); color: var(--c-smoke); margin-bottom: 1.25rem; letter-spacing: .02em; }
.logos__row { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; justify-content: center; align-items: center; gap: 1.5rem 3rem; }
.logos__row img { height: 34px; width: auto; filter: grayscale(1); opacity: .6; transition: opacity .2s, filter .2s; }
.logos__row img:hover { filter: none; opacity: 1; }

/* ---------- Services ---------- */
.services__grid { display: grid; gap: 1.25rem; }
@media (min-width: 760px) { .services__grid { grid-template-columns: repeat(3, 1fr); } }
.service { padding: 1.75rem; border: 1px solid var(--c-line); border-radius: var(--radius); display: flex; flex-direction: column; gap: .5rem; transition: border-color .2s, transform .2s var(--ease); }
.service:hover { border-color: var(--c-ink); transform: translateY(-2px); }
.service__title a { text-decoration: none; }
.service .checklist { margin: .25rem 0 .75rem; }
.service .textlink { margin-top: auto; align-self: flex-start; }
.services__more { margin: 2rem 0 0; }

.checklist { list-style: none; margin: 0; padding: 0; }
.checklist li { position: relative; padding-left: 1.6em; margin: .4em 0; }
.checklist li::before { content: ""; position: absolute; left: 0; top: .5em; width: .75em; height: .45em; border: solid var(--c-ember); border-width: 0 0 2px 2px; transform: rotate(-45deg); }
.checklist--light li::before { border-color: var(--c-flame); }

/* ---------- Work ---------- */
.work__grid { display: grid; gap: 1.5rem; }
@media (min-width: 640px) { .work__grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .work__grid { grid-template-columns: repeat(3, 1fr); } }
.project-card__media { display: block; overflow: hidden; border-radius: var(--radius); background: var(--c-line); aspect-ratio: 4 / 3; }
.project-card__media img, .project-card__placeholder { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform .5s var(--ease); }
.project-card:hover .project-card__media img { transform: scale(1.03); }
.project-card__body { padding: 1rem .25rem 0; }
.project-card__meta { display: flex; gap: .75rem; font-family: var(--f-mono); font-size: .75rem; text-transform: uppercase; letter-spacing: .06em; color: var(--c-ember); margin-bottom: .35rem; }
.project-card__title { font-size: var(--fs-3); margin-bottom: .25rem; }
.project-card__title a { text-decoration: none; }
.project-card__excerpt { color: var(--c-smoke); font-size: var(--fs-1); margin: 0; }
.filter { list-style: none; margin: 0 0 2rem; padding: 0; display: flex; flex-wrap: wrap; gap: .5rem; }
.filter a { display: block; padding: .5rem .9rem; border-radius: 999px; border: 1px solid var(--c-line); font-size: var(--fs-1); text-decoration: none; }
.filter a:hover { background: var(--c-ember); color: #fff; border-color: var(--c-ember); }
.filter a.is-active { background: var(--c-ember); color: #fff; border-color: var(--c-ember); }

.work__item { display: contents; }
.work__item[hidden] { display: none; }

/* ---------- Process ---------- */
.steps { list-style: none; margin: 0; padding: 0; display: grid; gap: 2rem 1.5rem; counter-reset: step; }
@media (min-width: 760px) { .steps { grid-template-columns: repeat(4, 1fr); } }
.step { position: relative; padding-top: 1.25rem; border-top: 2px solid var(--c-line); }
.step::before { content: ""; position: absolute; top: -2px; left: 0; width: 2.5rem; height: 2px; background: var(--c-ember); }
.step__num { font-family: var(--f-mono); font-size: var(--fs-0); color: var(--c-ember); display: block; margin-bottom: .75rem; }
.step__title { margin-bottom: .35rem; }
.step p { color: var(--c-smoke); font-size: var(--fs-1); margin: 0; }

/* ---------- Pricing teaser ---------- */
.pricing-teaser__grid { display: grid; gap: 2rem; align-items: center; }
@media (min-width: 860px) { .pricing-teaser__grid { grid-template-columns: 1fr 1fr; gap: 4rem; } }
.pricing-teaser h2 { margin-bottom: 0; }
.pricing-teaser .lede { margin-bottom: 1.5rem; }

/* ---------- Reviews ---------- */
.reviews__grid { display: grid; gap: 1.25rem; }
@media (min-width: 760px) { .reviews__grid { grid-template-columns: repeat(3, 1fr); } }
.review { margin: 0; padding: 1.75rem; background: var(--c-tint); border-radius: var(--radius); display: flex; flex-direction: column; }
.stars { color: var(--c-ember); letter-spacing: .1em; font-size: 1rem; margin-bottom: 1rem; }
.review blockquote { margin: 0 0 1.25rem; font-size: var(--fs-1); }
.review blockquote p:last-child { margin-bottom: 0; }
.review figcaption { margin-top: auto; display: flex; flex-direction: column; font-size: var(--fs-0); color: var(--c-smoke); }
.review figcaption strong { color: var(--c-ink); font-size: var(--fs-1); }
.reviews__links { display: flex; flex-wrap: wrap; gap: 1.5rem; margin: 2rem 0 0; }

/* ---------- Lead form / dark ---------- */
.lead__grid { display: grid; gap: 2.5rem; align-items: start; }
@media (min-width: 900px) { .lead__grid { grid-template-columns: 1fr 1fr; gap: 4rem; } }
.lead__copy .checklist { margin-top: 1.5rem; }
.card { padding: clamp(1.5rem, 3vw, 2.25rem); border: 1px solid var(--c-line); border-radius: var(--radius); background: #fff; }
.card--tint { background: var(--c-tint); border-color: transparent; }
.card--light { color: var(--c-ink); }
.card h3 { margin-bottom: .5rem; }

.form__row { margin-bottom: 1rem; }
.form label { display: block; font-size: var(--fs-1); font-weight: 600; margin-bottom: .35rem; }
.form input, .form textarea, .search-form input { width: 100%; font: inherit; padding: .8em .95em; border: 1.5px solid var(--c-line); border-radius: var(--radius-sm); background: #fff; color: var(--c-ink); transition: border-color .15s; }
.form input:focus, .form textarea:focus, .search-form input:focus { border-color: var(--c-ink); outline: none; }
.form .btn { width: 100%; justify-content: center; margin-top: .5rem; }
.form__note { font-size: var(--fs-0); color: var(--c-smoke); margin: .9rem 0 0; text-align: center; }
.hp { position: absolute; left: -9999px; }
.form-success { padding: 1.25rem; background: var(--c-tint); border-left: 3px solid var(--c-ember); border-radius: var(--radius-sm); font-weight: 600; }
.search-form { display: flex; gap: .5rem; margin-bottom: 2rem; }

/* Gravity Forms neutralising */
.gform_wrapper .gfield_label { font-weight: 600; font-size: var(--fs-1); }
.gform_wrapper input:not([type=submit]), .gform_wrapper textarea { width: 100%; font: inherit; padding: .8em .95em; border: 1.5px solid var(--c-line); border-radius: var(--radius-sm); }
.gform_wrapper input[type=submit] { background: var(--c-ember); color: #fff; border: 0; border-radius: 999px; padding: 1em 1.4em; font: inherit; font-weight: 600; cursor: pointer; width: 100%; }

/* ---------- Blog ---------- */
.posts-grid { display: grid; gap: 1.5rem; }
@media (min-width: 640px) { .posts-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .posts-grid { grid-template-columns: repeat(3, 1fr); } }
.post-card__media { display: block; overflow: hidden; border-radius: var(--radius); aspect-ratio: 16 / 10; background: var(--c-line); }
.post-card__media img { width: 100%; height: 100%; object-fit: cover; }
.post-card__body { padding: 1rem .25rem 0; }
.post-card__meta { font-family: var(--f-mono); font-size: .75rem; color: var(--c-smoke); margin-bottom: .35rem; }
.post-card__title { font-size: var(--fs-3); }
.post-card__title a { text-decoration: none; }
.post-card p:last-child { color: var(--c-smoke); font-size: var(--fs-1); margin: 0; }
.pagination { margin-top: 3rem; }
.pagination .nav-links { display: flex; gap: .5rem; flex-wrap: wrap; }
.pagination .page-numbers { padding: .5rem .9rem; border: 1px solid var(--c-line); border-radius: 999px; text-decoration: none; }
.pagination .page-numbers.current { background: var(--c-ink); color: #fff; border-color: var(--c-ink); }

/* ---------- CTA band ---------- */
.cta-band__inner { display: grid; gap: 2rem; align-items: center; }
@media (min-width: 860px) { .cta-band__inner { grid-template-columns: 1.4fr 1fr; } }
.cta-band__actions { display: flex; flex-direction: column; align-items: flex-start; gap: 1rem; }
@media (min-width: 860px) { .cta-band__actions { align-items: flex-end; } }
.cta-band__phone { color: rgba(255, 255, 255, .8); text-decoration: none; }
.cta-band__phone:hover { color: var(--c-flame); }
.cta-band .lede { margin-bottom: 0; }

/* ---------- Inner pages ---------- */
.page-hero { padding: clamp(2.5rem, 6vw, 5rem) 0 clamp(2rem, 4vw, 3.5rem); background: var(--c-tint); }
.page-hero h1 { font-size: var(--fs-5); font-weight: 800; max-width: 22ch; }
.page-hero .lede { margin-bottom: 0; }
.page-hero--post { background: none; padding-bottom: 1.5rem; }
.page-hero--post h1 { max-width: none; }
.crumbs ol { list-style: none; margin: 0 0 1.5rem; padding: 0; display: flex; flex-wrap: wrap; gap: .5rem; font-size: var(--fs-0); color: var(--c-smoke); }
.crumbs li + li::before { content: "/"; margin-right: .5rem; opacity: .5; }
.crumbs a { text-decoration: none; }
.prose-wrap { padding-block: clamp(2.5rem, 5vw, 4rem); }
.prose > * + * { margin-top: 1.1em; }
.prose h2 { font-size: var(--fs-4); margin-top: 2em; }
.prose h3 { font-size: var(--fs-3); margin-top: 1.75em; }
.prose img { border-radius: var(--radius); }
.prose blockquote { margin: 1.5em 0; padding-left: 1.25em; border-left: 3px solid var(--c-ember); color: var(--c-smoke); }
.prose .wp-block-button__link { display: inline-block; background: var(--c-ember); color: #fff; border-radius: 999px; padding: .9em 1.3em; text-decoration: none; font-weight: 600; }
.post-hero-img img, .project-hero-img img { border-radius: var(--radius); width: 100%; }
/* Cap hero image height on project and post pages: portrait originals crop to a
   widescreen band instead of filling the viewport. Top-anchored so site screenshots keep their header. */
.project-hero-img img { aspect-ratio: 16 / 9; max-height: 540px; object-fit: cover; object-position: center top; }
.post-hero-img img { aspect-ratio: 16 / 9; max-height: 480px; object-fit: cover; object-position: center top; }
.post-hero-img, .project-hero-img { margin: 0 0 2.5rem; }
.project-hero-img { margin-top: -2rem; }
.tags { margin-top: 2rem; }
.tags a { display: inline-block; padding: .3rem .7rem; border: 1px solid var(--c-line); border-radius: 999px; font-size: var(--fs-0); text-decoration: none; margin: 0 .25rem .25rem 0; }

.service-page__grid, .project__grid, .contact__grid { display: grid; gap: 3rem; align-items: start; }
@media (min-width: 900px) {
	.service-page__grid { grid-template-columns: 1fr 340px; gap: 4rem; }
	.project__grid { grid-template-columns: 300px 1fr; gap: 4rem; }
	.contact__grid { grid-template-columns: 1.1fr .9fr; gap: 4rem; }
}
.service-page__aside { display: grid; gap: 1rem; position: sticky; top: 100px; }
.linklist { list-style: none; margin: 0; padding: 0; }
.linklist li { border-top: 1px solid var(--c-line); }
.linklist a { display: block; padding: .7rem 0; text-decoration: none; font-weight: 500; }
.linklist a:hover { color: var(--c-ember); }
.linklist--big a { font-family: var(--f-display); font-size: var(--fs-3); }
.facts { margin: 0 0 1.5rem; }
.facts div { padding: .75rem 0; border-top: 1px solid var(--c-line); }
.facts dt { font-family: var(--f-mono); font-size: .75rem; text-transform: uppercase; letter-spacing: .06em; color: var(--c-smoke); }
.facts dd { margin: .15rem 0 0; font-weight: 600; }
.contact__details { font-style: normal; line-height: 1.8; margin-bottom: 1.5rem; }
.contact__map { margin-top: 2rem; border-radius: var(--radius); overflow: hidden; aspect-ratio: 4 / 3; }
.contact__map iframe { width: 100%; height: 100%; border: 0; }

/* ---------- Packages ---------- */
.tabs__prompt { margin-bottom: 1rem; }
.tabs__list { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; max-width: 780px; margin-bottom: 2.5rem; }
.tabs__tab { position: relative; text-align: left; background: var(--c-paper); border: 1.5px solid var(--c-line); border-radius: var(--radius); padding: 1.4rem 3.4rem 1.45rem 1.5rem; cursor: pointer; font: inherit; color: inherit; display: block; transition: border-color .22s var(--ease), background .22s var(--ease); }
.tabs__name { display: block; font-family: var(--f-display); font-weight: 700; font-size: 1.25rem; line-height: 1.15; margin-bottom: .3rem; }
.tabs__desc { display: block; color: var(--c-smoke); font-size: var(--fs-1); }
.tabs__tick { position: absolute; top: 1.15rem; right: 1.15rem; width: 26px; height: 26px; border-radius: 50%; border: 1.5px solid var(--c-line); display: grid; place-items: center; font-size: .8rem; color: transparent; transition: background .22s var(--ease), border-color .22s var(--ease), color .22s var(--ease); }
.tabs__tab[aria-selected="true"] { border-color: var(--c-ember); background: rgba(225, 37, 27, .05); }
.tabs__tab[aria-selected="true"] .tabs__tick { background: var(--c-ember); border-color: var(--c-ember); color: #fff; }
.tabs__tab[aria-selected="false"]:hover { border-color: var(--c-ink); }
@media (max-width: 640px) { .tabs__list { grid-template-columns: 1fr; } }
.packages__grid { display: grid; gap: 1.25rem; align-items: start; }
@media (min-width: 860px) { .packages__grid { grid-template-columns: repeat(3, 1fr); } }
.package { position: relative; padding: 2rem; border: 1px solid var(--c-line); border-radius: var(--radius); display: flex; flex-direction: column; }
.package--featured { border-color: var(--c-ink); box-shadow: var(--shadow); }
.package__badge { position: absolute; top: -.75rem; left: 2rem; background: var(--c-ember); color: #fff; font-family: var(--f-mono); font-size: .7rem; letter-spacing: .06em; text-transform: uppercase; padding: .3rem .7rem; border-radius: 999px; }
.package__name { font-size: var(--fs-3); margin-bottom: .25rem; }
.package__price { margin-bottom: 1.25rem; }
.package__price strong { font-family: var(--f-display); font-size: 2.25rem; font-weight: 800; letter-spacing: -0.03em; }
.package__price span { color: var(--c-smoke); font-size: var(--fs-1); }
.package .checklist { margin-bottom: 1.75rem; font-size: var(--fs-1); }
.package .btn { margin-top: auto; justify-content: center; }
.packages__note { margin-top: 2rem; font-size: var(--fs-0); color: var(--c-smoke); text-align: center; }

/* ---------- Footer ---------- */
.site-footer { background: var(--c-ink); color: rgba(255, 255, 255, .8); padding: clamp(3rem, 7vw, 5rem) 0 2rem; font-size: var(--fs-1); }
.site-footer a { color: #fff; text-decoration: none; }
.site-footer a:hover { color: var(--c-flame); }
.site-footer__grid { display: grid; gap: 2.5rem; }
@media (min-width: 900px) {
	.site-footer__grid { grid-template-columns: 1.6fr 1fr 1.2fr; gap: 3rem; }
	.site-footer__grid:has(.site-footer__areas) { grid-template-columns: 1.6fr 1fr 1fr 1.2fr; gap: 3rem; }
}
.site-footer__logo img { max-height: 40px; width: auto; margin-bottom: 1.25rem; }
.site-footer .site-brand__text { color: #fff; }
.widget-title { color: #fff; font-size: var(--fs-1); text-transform: uppercase; letter-spacing: .08em; font-family: var(--f-mono); font-weight: 500; margin-bottom: 1rem; }
.footer-menu, .legal-menu, .social { list-style: none; margin: 0; padding: 0; }
.footer-menu li { margin: .4rem 0; }
.social { display: flex; flex-wrap: wrap; gap: 1rem; margin-top: 1rem; }
.social a { border-bottom: 1px solid rgba(255, 255, 255, .3); }
.site-footer address { font-style: normal; line-height: 1.8; }
.site-footer__bottom { margin-top: 3rem; padding-top: 1.5rem; border-top: 1px solid rgba(255, 255, 255, .12); display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap; font-size: var(--fs-0); color: rgba(255, 255, 255, .55); }
.site-footer__bottom p { margin: 0; }
.legal-menu { display: flex; gap: 1.5rem; }
.site-footer .widget input[type=email], .site-footer .widget input[type=text] { width: 100%; padding: .7em .9em; border-radius: var(--radius-sm); border: 1px solid rgba(255, 255, 255, .2); background: rgba(255, 255, 255, .06); color: #fff; font: inherit; }

/* ---------- Plan modal ---------- */
.plan-modal { border: 0; border-radius: var(--radius-md, 12px); padding: 0; width: min(520px, calc(100% - 2rem)); max-height: calc(100vh - 2rem); box-shadow: 0 24px 64px rgba(0, 0, 0, .35); }
.plan-modal::backdrop { background: rgba(20, 16, 14, .6); }
.plan-modal__inner { position: relative; padding: clamp(1.5rem, 4vw, 2.25rem); }
.plan-modal__close { position: absolute; top: .75rem; right: .75rem; background: none; border: 0; font-size: 1.75rem; line-height: 1; cursor: pointer; color: var(--c-ink); }
.plan-modal h2 { margin: 0 2rem .5rem 0; font-size: clamp(1.5rem, 4vw, 1.9rem); line-height: 1.15; }
.plan-modal__plan { margin: 0 0 1.25rem; color: var(--c-smoke); }
body:has(.plan-modal[open]) { overflow: hidden; }

/* ---------- Comments ---------- */
.comments { margin-top: 3rem; padding-top: 2rem; border-top: 1px solid var(--c-line); }
.comment-list { list-style: none; padding: 0; }
.comment-form input, .comment-form textarea { width: 100%; font: inherit; padding: .7em .9em; border: 1.5px solid var(--c-line); border-radius: var(--radius-sm); }
.comment-form .submit { background: var(--c-ember); color: #fff; border: 0; border-radius: 999px; padding: .9em 1.3em; font: inherit; font-weight: 600; cursor: pointer; }

/* ---------- Reveal on scroll (opt-in, JS adds .reveal) ---------- */
.reveal { opacity: 0; transform: translateY(14px); transition: opacity .6s var(--ease), transform .6s var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } }

/* ---------- WordPress core ---------- */
.alignwide { max-width: 960px; margin-inline: auto; }
.alignfull { width: 100vw; margin-left: calc(50% - 50vw); }
.wp-caption, .wp-block-image figcaption { font-size: var(--fs-0); color: var(--c-smoke); text-align: center; }
.screen-reader-text { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }

/* ==========================================================================
   Motion layer. Every rule below is disabled under prefers-reduced-motion.
   ========================================================================== */

@media (prefers-reduced-motion: no-preference) {

	/* ---- Hero entrance: one orchestrated sequence, CSS-driven so it starts before JS ---- */
	@keyframes rise { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }
	@keyframes media-in { from { opacity: 0; transform: translateY(26px) scale(.985); } to { opacity: 1; transform: none; } }
	@keyframes word-up { from { transform: translateY(112%); } to { transform: none; } }
	@keyframes underline-in { from { transform: scaleX(0); } to { transform: scaleX(1); } }

	.js .hero__copy .eyebrow,
	.js .hero__text,
	.js .hero__actions,
	.js .proof { opacity: 0; animation: rise .8s var(--ease) forwards; }
	.js .hero__copy .eyebrow { animation-delay: .1s; }
	.js .hero__text { animation-delay: .75s; }
	.js .hero__actions { animation-delay: .9s; }
	.js .proof { animation-delay: 1.05s; }
	.js .hero__media { opacity: 0; animation: media-in 1.1s var(--ease) .45s forwards; }

	/* Headline words rise out of a clipped line (JS wraps each word in .w > span). */
	.js .hero__title:not(.is-split) { opacity: 0; }
	.hero__title .w { display: inline-block; overflow: hidden; vertical-align: bottom; padding-bottom: .12em; margin-bottom: -.12em; }
	.hero__title .w > span { display: inline-block; transform: translateY(112%); }
	.hero__title.is-split .w > span { animation: word-up .9s var(--ease) forwards; animation-delay: calc(.22s + var(--i, 0) * .07s); }
	.hero__title .mark { position: relative; }
	.hero__title .mark::after { content: ""; position: absolute; left: .02em; right: .02em; bottom: .04em; height: .06em; background: var(--c-ember); transform: scaleX(0); transform-origin: left; }
	.hero__title.is-split .mark::after { animation: underline-in .7s var(--ease) 1.15s forwards; }

	/* Hero image drifts slightly with scroll (JS sets --py). */
	.hero__media { transform: translateY(var(--py, 0)); }

	/* ---- Header compacts on scroll ---- */
	.site-header { transition: box-shadow .3s var(--ease), background .3s var(--ease); }
	.site-header__inner { transition: min-height .3s var(--ease); }
	.site-header.is-scrolled { box-shadow: 0 10px 30px -18px rgba(22, 17, 15, .35); background: rgba(255, 255, 255, .96); }
	.site-header.is-scrolled .site-header__inner { min-height: 62px; }

	/* ---- Buttons ---- */
	.btn:hover { transform: translateY(-1px); }
	.btn--primary:hover { box-shadow: 0 10px 22px -10px rgba(225, 37, 27, .65); }
	.textlink { transition: color .18s var(--ease); }
	.textlink span[aria-hidden] { display: inline-block; transition: transform .2s var(--ease); }
	.textlink:hover span[aria-hidden] { transform: translateX(4px); }

	/* ---- Logo strip glides; pauses on hover ---- */
	@keyframes marquee { to { transform: translateX(-50%); } }
	.logos--marquee .logos__track { overflow: hidden; -webkit-mask-image: linear-gradient(to right, transparent, #000 12%, #000 88%, transparent); mask-image: linear-gradient(to right, transparent, #000 12%, #000 88%, transparent); }
	.logos--marquee .logos__row { flex-wrap: nowrap; justify-content: flex-start; gap: 0; width: max-content; animation: marquee 34s linear infinite; }
	.logos--marquee .logos__row li { padding-right: clamp(3rem, 6vw, 5rem); }
	.logos--marquee .logos__track:hover .logos__row { animation-play-state: paused; }

	/* ---- Scroll reveals (JS adds .reveal + --i, then .is-in) ---- */
	.reveal { opacity: 0; transform: translateY(22px); transition: opacity .8s var(--ease), transform .8s var(--ease); transition-delay: calc(var(--i, 0) * 90ms); }
	.reveal.is-in { opacity: 1; transform: none; }

	/* Process: the red accent line draws in, then the grey rule follows. */
	.step { border-top-color: transparent; transition: border-top-color .6s ease calc(var(--i, 0) * 120ms + .4s); }
	.step.is-in { border-top-color: var(--c-line); }
	.step::before { transform: scaleX(0); transform-origin: left; transition: transform .7s var(--ease) calc(var(--i, 0) * 120ms + .15s); }
	.step.is-in::before { transform: scaleX(1); }

	/* Reviews: stars pop in one after another. */
	@keyframes pop { 0% { opacity: 0; transform: scale(.4); } 70% { transform: scale(1.18); } 100% { opacity: 1; transform: none; } }
	.stars span { display: inline-block; opacity: 0; }
	.review.is-in .stars span { animation: pop .45s var(--ease) forwards; animation-delay: calc(var(--i, 0) * 90ms + var(--s, 0) * 70ms + .2s); }

	/* Cards lift; project cards show a "View project" pill. */
	.service { transition: border-color .25s var(--ease), transform .35s var(--ease), box-shadow .35s var(--ease); }
	.service:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
	.project-card__media { position: relative; }
	.project-card__media img { transition: transform .8s var(--ease); }
	.project-card:hover .project-card__media img, .project-card:focus-within .project-card__media img { transform: scale(1.04); }
	.project-card__cta { position: absolute; left: .9rem; bottom: .9rem; display: inline-flex; align-items: center; gap: .4em; padding: .5rem .85rem; border-radius: 999px; background: #fff; color: var(--c-ink); font-size: var(--fs-0); font-weight: 600; box-shadow: var(--shadow); opacity: 0; transform: translateY(8px); transition: opacity .3s var(--ease), transform .3s var(--ease); }
	.project-card:hover .project-card__cta, .project-card:focus-within .project-card__cta { opacity: 1; transform: none; }
	.post-card__media img { transition: transform .8s var(--ease); }
	.post-card:hover .post-card__media img { transform: scale(1.04); }

	/* Form fields: border warms on focus. */
	.form input, .form textarea { transition: border-color .25s var(--ease), box-shadow .25s var(--ease); }
	.form input:focus, .form textarea:focus { box-shadow: 0 0 0 4px rgba(225, 37, 27, .12); border-color: var(--c-ember); }

	/* Dark bands: a faint ember glow breathes behind the content. */
	@keyframes breathe { from { opacity: .55; transform: translate(0, 0) scale(1); } to { opacity: .9; transform: translate(-6%, -8%) scale(1.08); } }
	.section--dark { position: relative; overflow: hidden; }
	.section--dark::before { content: ""; position: absolute; right: -12%; bottom: -45%; width: 46vw; max-width: 720px; aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle, rgba(225, 37, 27, .32) 0%, rgba(255, 106, 31, .12) 38%, transparent 68%); filter: blur(30px); pointer-events: none; animation: breathe 9s ease-in-out infinite alternate; }
	.section--dark > .wrap { position: relative; }

	/* Fuse ember reacts to scrolling (JS toggles .is-moving). */
	.fuse.is-moving .fuse__ember { transform: scale(1.35); }
	.fuse__ember { transition: top .12s linear, transform .35s var(--ease); }
}

/* Non-motion structural bits needed by the markup above, regardless of preference. */
.project-card__cta { position: absolute; left: .9rem; bottom: .9rem; }
.project-card__media { position: relative; }
@media (prefers-reduced-motion: reduce) {
	.project-card__cta { display: none; }
	.logos--marquee .logos__row li[aria-hidden] { display: none; }
}

/* ==========================================================================
   Hero variants (Customize → Home › Hero → Hero style)
   ========================================================================== */

/* ---------- Option A: Ember field ---------- */
.hero--ember { position: relative; overflow: hidden; background: radial-gradient(120% 90% at 100% 100%, rgba(225, 37, 27, .08), transparent 55%), #fff; }
.hero--ember canvas { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; }
.hero--ember .wrap { position: relative; }
.hero--ember .hero__img { box-shadow: 0 30px 60px -30px rgba(225, 37, 27, .35), var(--shadow); }

/* ---------- Option B: Build it live (dark) ---------- */
.hero--build { background: var(--c-dark); color: #fff; padding-block: clamp(3.5rem, 8vw, 7rem) clamp(3rem, 6vw, 5rem); position: relative; overflow: hidden; }
.hero--build .eyebrow { color: var(--c-flame); }
.hero--build .hero__text { color: rgba(255, 255, 255, .72); }
.hero--build .btn--ghost { color: #fff; border-color: rgba(255, 255, 255, .5); }
.hero--build .btn--ghost:hover { background: #fff; color: var(--c-ink); }
.hero--build .proof { border-top-color: rgba(255, 255, 255, .15); }
.hero--build .proof__item dt { color: rgba(255, 255, 255, .6); }
.hero--build::before { content: ""; position: absolute; left: -10%; top: -30%; width: 55vw; max-width: 800px; aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle, rgba(225, 37, 27, .28), transparent 65%); filter: blur(40px); pointer-events: none; }
.browser { position: relative; border-radius: 12px; background: #fff; box-shadow: 0 40px 80px -30px rgba(0, 0, 0, .7), 0 0 0 1px rgba(255, 255, 255, .08); overflow: hidden; aspect-ratio: 16 / 11; transform: perspective(1400px) rotateY(-6deg) rotateX(2deg); }
.browser__bar { display: flex; align-items: center; gap: .5rem; padding: .6rem .8rem; background: #f1efec; border-bottom: 1px solid #e3dfda; }
.browser__bar i { width: 10px; height: 10px; border-radius: 50%; background: #d9d4ce; }
.browser__url { margin-left: .5rem; flex: 1; height: 22px; border-radius: 6px; background: #fff; font: 500 11px/22px var(--f-mono); color: var(--c-smoke); padding: 0 .6rem; overflow: hidden; white-space: nowrap; }
.browser__stage { position: relative; height: calc(100% - 43px); background: #fff; }
.wire { position: absolute; inset: 0; padding: 6%; display: grid; grid-template-rows: 6% 38% 1fr; gap: 5%; }
.wire i { display: block; background: #ebe7e2; border-radius: 6px; opacity: 0; transform: translateY(8px) scaleX(.96); }
.wire__cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 5%; }
.wire.is-on i { animation: wire-in .5s var(--ease) forwards; }
.wire.is-on i:nth-child(1) { animation-delay: .1s; } .wire.is-on i:nth-child(2) { animation-delay: .35s; }
.wire.is-on .wire__cols i:nth-child(1) { animation-delay: .6s; } .wire.is-on .wire__cols i:nth-child(2) { animation-delay: .72s; } .wire.is-on .wire__cols i:nth-child(3) { animation-delay: .84s; }
@keyframes wire-in { to { opacity: 1; transform: none; } }
.wire.is-off i { animation: wire-out .4s var(--ease) forwards; }
@keyframes wire-out { to { opacity: 0; transform: scale(.98); } }
.shot { position: absolute; inset: 0; opacity: 0; transition: opacity .8s var(--ease); }
.shot img { width: 100%; height: 100%; object-fit: cover; object-position: top; }
.shot.is-on { opacity: 1; }
.browser__caption { position: absolute; left: 1rem; bottom: 1rem; display: flex; gap: .6rem; align-items: baseline; background: var(--c-ink); color: #fff; padding: .55rem .85rem; border-radius: 6px; font-size: var(--fs-0); box-shadow: var(--shadow); opacity: 0; transform: translateY(6px); transition: opacity .4s var(--ease), transform .4s var(--ease); }
.browser__caption strong { font-family: var(--f-display); font-size: var(--fs-1); }
.browser__caption.is-on { opacity: 1; transform: none; }
.build-status { margin-top: 1rem; display: flex; gap: .5rem; align-items: center; font: 500 11px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: rgba(255, 255, 255, .55); }
.build-status b { width: 6px; height: 6px; border-radius: 50%; background: var(--c-flame); animation: blink 1.2s ease-in-out infinite; }
@keyframes blink { 50% { opacity: .2; } }
.hero--build .hero__grid { align-items: center; }
@media (max-width: 899px) { .browser { transform: none; } }

/* ---------- Option C: Stacked showcase ---------- */
.hero--stack { overflow: hidden; }
.stack { position: relative; aspect-ratio: 4 / 3; perspective: 1200px; }
.stack__scene { position: absolute; inset: 0; transform-style: preserve-3d; transition: transform .6s var(--ease); }
.stack__card { position: absolute; inset: 0; border-radius: var(--radius); overflow: hidden; background: var(--c-tint); box-shadow: 0 30px 60px -25px rgba(22, 17, 15, .45); transition: transform .8s cubic-bezier(.34, 1.3, .4, 1), opacity .6s var(--ease); cursor: pointer; }
.stack__card img { width: 100%; height: 100%; object-fit: cover; object-position: top; }
.stack__card[data-pos="0"] { transform: translate(0, 0) rotate(0deg); z-index: 3; }
.stack__card[data-pos="1"] { transform: translate(6%, -5%) rotate(4deg) scale(.96); z-index: 2; opacity: .9; }
.stack__card[data-pos="2"] { transform: translate(-6%, -9%) rotate(-4deg) scale(.92); z-index: 1; opacity: .75; }
.stack__card.is-leaving { transform: translate(12%, 30%) rotate(8deg) scale(.9); opacity: 0; z-index: 4; }
.stack__label { position: absolute; left: 1rem; bottom: 1rem; background: #fff; padding: .55rem .85rem; border-radius: 6px; font-family: var(--f-display); font-weight: 700; box-shadow: var(--shadow); }
.stack__label .eyebrow { display: block; margin: 0 0 .1rem; font-size: .65rem; }
.stack__dots { position: absolute; right: 0; bottom: -2rem; display: flex; gap: .4rem; }
.stack__dots b { width: 22px; height: 3px; border-radius: 2px; background: var(--c-line); overflow: hidden; position: relative; }
.stack__dots b.is-on::after { content: ""; position: absolute; inset: 0; background: var(--c-ember); transform-origin: left; animation: fill var(--dur, 4.5s) linear forwards; }
@keyframes fill { from { transform: scaleX(0); } to { transform: scaleX(1); } }
.hero--stack .hero__grid { align-items: center; }

/* ---------- Option D: Kinetic word + spotlight ---------- */
.hero--kinetic { position: relative; overflow: hidden; padding-block: clamp(4rem, 10vw, 8rem) clamp(3rem, 6vw, 5rem); background-color: #fff; background-image: radial-gradient(rgba(22, 17, 15, .14) 1px, transparent 1.2px); background-size: 28px 28px; }
.hero--kinetic::before { content: ""; position: absolute; inset: 0; background: radial-gradient(420px circle at var(--mx, 70%) var(--my, 40%), rgba(225, 37, 27, .16), rgba(255, 106, 31, .06) 40%, #fff 72%); pointer-events: none; transition: background-position .1s; }
.hero--kinetic::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to bottom, rgba(255, 255, 255, 0), #fff 92%); pointer-events: none; }
.hero--kinetic .wrap { position: relative; z-index: 1; }
.kinetic__title { font-size: clamp(3rem, 1rem + 8.2vw, 8rem); font-weight: 800; letter-spacing: -0.045em; line-height: .98; max-width: 14ch; margin-bottom: .35em; }
.flip { display: inline-grid; vertical-align: top; overflow: hidden; height: 1em; line-height: 1; color: var(--c-ember); }
.flip > span { grid-area: 1 / 1; display: block; transform: translateY(110%); opacity: 0; }
.flip > span.is-on { animation: flip-in .55s var(--ease) forwards; }
.flip > span.is-out { animation: flip-out .45s var(--ease) forwards; }
@keyframes flip-in { from { transform: translateY(110%); opacity: 0; } to { transform: none; opacity: 1; } }
@keyframes flip-out { from { transform: none; opacity: 1; } to { transform: translateY(-110%); opacity: 0; } }
.kinetic__row { display: grid; gap: 2rem; align-items: end; }
@media (min-width: 900px) { .kinetic__row { grid-template-columns: 1.2fr .8fr; gap: 4rem; } }
.kinetic__row .hero__text { margin: 0; }
.kinetic__row .hero__actions { margin: 1.5rem 0 0; }
.kinetic__row .proof { margin-left: auto; border-top: 0; padding-top: 0; }
@media (max-width: 899px) { .kinetic__row .proof { margin-left: 0; } }
.hero--kinetic .hero__title:not(.is-split) { opacity: 1; }

/* ==========================================================================
   Service page content components (used by the block patterns)
   ========================================================================== */
.page-hero__actions { display: flex; gap: .75rem; flex-wrap: wrap; margin-top: 1.75rem; }
.svc__body { padding-block: clamp(2.5rem, 5vw, 4rem) 1rem; }
.svc__body > h2 { font-size: var(--fs-5); margin-top: 1.6em; }
.svc__body .eyebrow { margin: 3.5rem 0 .5rem; }
.svc__body .eyebrow + h2 { margin-top: 0; }
.svc-lead { font-size: var(--fs-3); line-height: 1.55; color: var(--c-smoke); max-width: 62ch; }
.svc-cards > .wp-block-group__inner-container,
.svc-glance > .wp-block-group__inner-container,
.svc-price > .wp-block-group__inner-container,
.svc-card > .wp-block-group__inner-container,
.svc-faq > .wp-block-group__inner-container,
.svc-quote > .wp-block-group__inner-container { display: contents; }
/* The block editor injects its own layout CSS for groups (.is-layout-*, .wp-container-*).
   The grid declarations below are !important, and children are reset, so the theme's
   layout always wins over those generated rules. */
.svc-glance { display: grid !important; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)) !important; gap: 1.25rem 2rem; background: var(--c-tint); border-radius: var(--radius); padding: 1.75rem 2rem; margin: 2.5rem 0 !important; }
.svc-glance > *, .svc-cards > *, .svc-price > * { margin-left: 0 !important; margin-right: 0 !important; max-width: none !important; min-width: 0; width: auto; }
.svc-glance p { margin: 0; font-size: var(--fs-1); color: var(--c-smoke); }
.svc-glance p strong { display: block; font-family: var(--f-display); font-weight: 700; font-size: var(--fs-3); color: var(--c-ink); letter-spacing: -0.02em; margin-bottom: .15rem; }
.svc-cards { display: grid !important; gap: 1.25rem; margin: 2rem 0 1rem !important; }
@media (min-width: 700px) { .svc-cards { grid-template-columns: repeat(2, 1fr) !important; } }
@media (min-width: 1000px) { .svc-cards { grid-template-columns: repeat(3, 1fr) !important; } }
.svc-card { border: 1px solid var(--c-line); border-radius: var(--radius); padding: 1.5rem; }
.svc-card h3 { font-size: var(--fs-3); margin: 0 0 .4rem; }
.svc-card h3 .num { display: block; font-family: var(--f-mono); font-weight: 500; font-size: var(--fs-0); color: var(--c-ember); margin-bottom: .6rem; }
.svc-card p { margin: 0; font-size: var(--fs-1); color: var(--c-smoke); }
.svc-price { border: 1.5px solid var(--c-ink); border-radius: var(--radius); padding: 2rem; margin: 3rem 0 !important; display: grid !important; gap: 1.25rem; }
@media (min-width: 860px) {
	.svc-price { grid-template-columns: 1fr auto; align-items: center; }
	.svc-price h3, .svc-price p { grid-column: 1; }
	.svc-price .wp-block-buttons { grid-column: 2; grid-row: 1 / span 2; align-self: center; flex-direction: column; align-items: stretch; }
	.svc-price .wp-block-buttons .wp-block-button__link { text-align: center; width: 100%; }
}
/* Four cards (process steps) sit better as a 2x2. */

.svc-price h3 { margin: 0 0 .35rem; }
.svc-price p { margin: 0; color: var(--c-smoke); }
.svc-price .wp-block-buttons { margin: 0; }
.svc-faq { border-top: 1px solid var(--c-line); padding: 1.5rem 0 .5rem; margin: 0 !important; }
.svc-faq h3 { font-size: var(--fs-3); margin: 0 0 .5rem; }
.svc-faq p, .svc-faq ul { color: var(--c-smoke); font-size: var(--fs-2); }
.svc-quote { border-left: 3px solid var(--c-ember); padding: .25rem 0 .25rem 1.5rem; margin: 3rem 0 !important; }
.svc-quote p { font-family: var(--f-display); font-weight: 600; font-size: var(--fs-4); line-height: 1.3; letter-spacing: -0.01em; margin: 0 0 .5rem; }
.svc-quote cite { font-style: normal; color: var(--c-smoke); font-size: var(--fs-1); }
.svc-others { padding: 2.5rem 0; border-top: 1px solid var(--c-line); }
.svc-others .eyebrow { margin-bottom: 1rem; }
.svc-others .filter { margin: 0; }
.prose .wp-block-buttons { display: flex; gap: .75rem; flex-wrap: wrap; }
.prose .wp-block-button__link { background: var(--c-ember); color: #fff; border-radius: 999px; padding: .9em 1.3em; text-decoration: none; font-weight: 600; font-size: var(--fs-1); display: inline-block; }
.prose .is-style-outline .wp-block-button__link { background: transparent; color: var(--c-ink); border: 1.5px solid var(--c-ink); }
.prose .wp-block-button__link:hover { opacity: .92; color: #fff; }
.prose .is-style-outline .wp-block-button__link:hover { background: var(--c-ink); color: #fff; opacity: 1; }

/* ---- Services overview grid (.svc-menu): 5 services + CTA card = balanced 3x2 / 2x3 ---- */
.svc-menu { display: grid !important; gap: 1.5rem; margin: 2.5rem 0 1rem !important; }
.svc-menu > * { margin-left: 0 !important; margin-right: 0 !important; max-width: none !important; min-width: 0; }
.svc-menu > .wp-block-group__inner-container { display: contents; }
@media (min-width: 640px) { .svc-menu { grid-template-columns: repeat(2, 1fr) !important; } }
@media (min-width: 1000px) { .svc-menu { grid-template-columns: repeat(3, 1fr) !important; } }
.svc-menu__card { position: relative; display: flex; flex-direction: column; gap: .7rem; background: var(--c-paper); border: 1.5px solid var(--c-line); border-radius: var(--radius); padding: 2rem 1.7rem 1.7rem; overflow: hidden; transition: transform .25s var(--ease), border-color .25s var(--ease), box-shadow .25s var(--ease); }
.svc-menu__card::before { content: ""; position: absolute; top: 0; left: 0; height: 3px; width: 2.4rem; background: var(--c-ember); transition: width .4s var(--ease); }
.svc-menu__card:hover { transform: translateY(-4px); border-color: var(--c-ink); box-shadow: var(--shadow); }
.svc-menu__card:hover::before { width: 100%; }
.svc-menu__num { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .16em; color: var(--c-ember); }
.svc-menu__card h3 { margin: 0 !important; font-family: var(--f-display); font-size: 1.35rem; line-height: 1.12; }
.svc-menu__card h3 a { text-decoration: none; color: inherit; }
.svc-menu__card h3 a::after { content: ""; position: absolute; inset: 0; }
.svc-menu__meta { font-family: var(--f-mono); font-size: .76rem; letter-spacing: .03em; color: var(--c-smoke); margin: 0 !important; }
.svc-menu__card > p { margin: 0 !important; font-size: .97rem; }
.svc-menu__card .textlink { margin-top: auto; padding-top: .6rem; }
.svc-menu__card:hover .textlink { color: var(--c-ember); }
.svc-menu__card--cta { background: var(--c-ink); border-color: var(--c-ink); color: var(--c-paper); }
.svc-menu__card--cta::before { width: 100%; }
.svc-menu__card--cta h3 { color: inherit; }
.svc-menu__card--cta > p { color: inherit; opacity: .82; }
.svc-menu__card--cta .btn { margin-top: auto; align-self: flex-start; position: relative; z-index: 1; }
@media (prefers-reduced-motion: reduce) { .svc-menu__card, .svc-menu__card::before { transition: none; } .svc-menu__card:hover { transform: none; } }

/* ---- Section differentiation on service pages (CSS-only, applies everywhere) ----
   Feature cards ("what you get") and process steps ("how it works") share markup;
   numbered steps are detected via :has(.num) and get their own visual language. */
/* Feature cards: soft tinted tiles, no border, ember dash above the heading */
.svc-cards .svc-card:not(:has(.num)) { background: var(--c-tint); border-color: transparent; }
.svc-cards .svc-card:not(:has(.num)) h3::before { content: ""; display: block; width: 1.6rem; height: 3px; border-radius: 2px; background: var(--c-ember); margin-bottom: .65rem; }
/* Process steps: open columns under a shared top rule, reading left to right */
.svc-cards:has(.svc-card .num) { gap: 2.25rem 2rem; }
.svc-cards .svc-card:has(.num) { background: transparent; border: 0; border-top: 2px solid var(--c-ink); border-radius: 0; padding: 1.15rem 0 0; }
.svc-cards .svc-card:has(.num) h3 .num { font-size: 1.05rem; letter-spacing: .12em; margin-bottom: .5rem; }
@media (min-width: 700px) { .svc-cards:has(.svc-card .num) { grid-template-columns: repeat(2, 1fr) !important; } }
@media (min-width: 1000px) { .svc-cards:has(.svc-card .num) { grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)) !important; } }

	.services__grid .service:hover .textlink span { transform: none; }
}

/* ---- Homepage services: ledger rows (Option B), middle row in ember ---- */
.services-ledger { margin-top: 3rem; border-top: 2px solid var(--c-ink); }
.service-row { display: grid; grid-template-columns: 1.1fr 1.6fr auto; gap: 2.5rem; align-items: center; padding: 2.2rem .9rem; border-bottom: 1px solid var(--c-line); text-decoration: none; color: inherit; position: relative; transition: background .25s var(--ease); }
.service-row::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 0; background: var(--c-ember); transition: width .3s var(--ease); }
.service-row:hover { background: var(--c-tint); }
.service-row:hover::before { width: 4px; }
.service-row__name h3 { font-size: clamp(1.4rem, 2.2vw, 1.75rem); margin: 0; }
.service-row__body p { margin: 0; color: var(--c-smoke); font-size: var(--fs-1); }
.service-row__chips { display: flex; flex-wrap: wrap; gap: .4rem .6rem; margin-top: .8rem; }
.service-row .chip { font-family: var(--f-mono); font-size: .7rem; font-weight: 500; letter-spacing: .05em; border: 1px solid var(--c-line); border-radius: 999px; padding: .3rem .68rem; color: var(--c-smoke); background: var(--c-paper); }
.service-row__go { width: 52px; height: 52px; border-radius: 50%; border: 1.5px solid var(--c-ink); display: grid; place-items: center; font-size: 1.2rem; transition: background .25s var(--ease), border-color .25s var(--ease), color .25s var(--ease), transform .25s var(--ease); }
.service-row:hover .service-row__go { background: var(--c-ember); border-color: var(--c-ember); color: #fff; transform: translateX(4px); }
/* Middle row: six percent ember wash (subtle accent) */
.services-ledger .service-row:nth-child(2) { background: rgba(225, 37, 27, .06); border-radius: var(--radius-sm); border-color: transparent; }
.services-ledger .service-row:nth-child(2)::before { display: none; }
.services-ledger .service-row:nth-child(2) .chip { background: var(--c-paper); border-color: rgba(225, 37, 27, .3); color: var(--c-ember); }
.services-ledger .service-row:nth-child(2):hover { background: rgba(225, 37, 27, .1); }
.services-ledger .service-row:nth-child(2):hover .service-row__go { background: var(--c-ember); border-color: var(--c-ember); color: #fff; }
@media (max-width: 860px) {
	.service-row { grid-template-columns: 1fr; gap: .9rem; padding: 1.8rem .9rem; }
	.service-row__go { display: none; }
	.service-row__name h3::after { content: " →"; color: var(--c-ember); }
}
@media (prefers-reduced-motion: reduce) {
	.service-row, .service-row::before, .service-row__go { transition: none; }
	.service-row:hover .service-row__go { transform: none; }
}

/* ---- Bundle deals on the pricing page ---- */
.bundles { display: grid; gap: 1.5rem; margin-top: 2.5rem; }
@media (min-width: 900px) { .bundles { grid-template-columns: repeat(3, 1fr); } }
.bundle { position: relative; display: flex; flex-direction: column; gap: 1rem; background: var(--c-paper); border: 1.5px solid var(--c-line); border-radius: var(--radius); padding: 2.2rem 1.7rem 1.8rem; }
.bundle--popular { border-color: var(--c-ink); box-shadow: var(--shadow); }
.bundle__name { font-family: var(--f-display); font-size: 1.5rem; margin: 0; }
.bundle .checklist { margin: 0; }
.bundle__anchor { display: flex; align-items: center; gap: .6rem; margin: .4rem 0 0 !important; font-size: var(--fs-0); }
.bundle__was { color: var(--c-smoke); font-family: var(--f-mono); letter-spacing: .02em; }
.bundle__save { background: rgba(225, 37, 27, .08); color: var(--c-ember); font-family: var(--f-mono); font-weight: 500; border-radius: 999px; padding: .25rem .65rem; }
.bundle__price { font-family: var(--f-display); font-weight: 800; font-size: 2.1rem; letter-spacing: -.02em; margin: 0 !important; }
.bundle__price small { font-family: var(--f-body); font-weight: 400; font-size: .95rem; color: var(--c-smoke); letter-spacing: 0; }
.bundle__note { color: var(--c-smoke); font-size: var(--fs-0); margin: 0 !important; }
.bundle .btn { margin-top: auto; align-self: flex-start; }

/* ---- Pricing page: tighter vertical rhythm ---- */
.page-template-template-pricing .section { padding-block: clamp(2.5rem, 5vw, 4.25rem); }
.page-template-template-pricing .bundles-section { padding-top: .5rem; }
.packages__note { margin-bottom: 0 !important; }

/* Project page spacing: 70px between sections */
.single-fireup_project .project-hero-img { margin-bottom: 0; }
.single-fireup_project .section.project { padding-top: 70px; }
.section.project:has(+ .project-quote) { padding-bottom: 0; }
.project-quote { padding: 0; }
.project-quote .svc-quote { margin: 70px 0 !important; }