Why Startups Need Best Custom Mobile Application Development Services
We live in a fast-moving age where everything from our communication, businesses, and entertainment is influenced by digital technology. Today, you can order your favorite food, video call your friend from across the world, and even manage your business simply by a smartphone.
There are over 6.5 billion smartphone users in the world, and nearly everyone uses wide range of mobile applications. Smartphone ownership and usage are set to further increase, which means a thriving mobile app industry. According to a recent study, there are nearly 2.9 million apps on Google Play Store and 1.96 million apps on Apple App Store.
What is Custom Application Development?
In the past decade, the rapid advancement in digital technology has increased the demand and use of particular applications that can help with personal and professional tasks. The term ‘custom mobile app development services’ involves designing an interactive application that allows potential customers to search, interact, and buy a brand’s products or services.
Mobile app development is quite extensive and spans numerous industries and segments from retail to healthcare, banking, and entertainment. Traditionally, a business company had to spend extensive money on various marketing techniques to grab the attention of potential customers and establish a name. But in recent years, a startup company can avoid heavy marketing expenditure and simply use cost-effective digital methods to establish itself.
Having a mobile app can help your startup brand
- Reach a bigger reach due to thousands of mobile users
- Offer your products or services in a convenient and cost-effective way
- Increase the brand’s digital footprint
- Keep the potential customers engaged
- Provide timely updates and information to customers
- Optimize the brand’s online marketing efforts
Elements to Consider when choosing a Mobile App Development Company
It is imperative for a startup business to have a robust and functional website and an active social media presence. However, with increasing competition, now every business company needs to design and develop a mobile app to cater to the customers’ needs. For example, a person using a smartphone is more likely to order a nice pair of shoes or sweatshirt from a clothing brand having a mobile app instead of one that does not. According to Netguru, mobile apps generate more than $950 billion in revenue.
As an ambitious entrepreneur, you may be familiar with the importance of having a mobile app for your startup business. However, you may not have the technical skills or time to develop a mobile app. You need the services of a web agency such as Fire-Up Design that employs a creative team that can understand your needs and deliver an incredible digital app. Some of the vital factors to consider that can help you choose the best mobile app development services are
Review Feedback and Reviews of Previous Clients and Customers
You may come across dozens of online ads by web agencies promising to provide the best mobile app for your business. However, most online ads are marketing gimmicks, and one has to carefully search and collect information to make a balanced decision. The best way to know about a mobile app development company is to read and review the feedback and response from their past and present clients.
There are many unbiased review platforms where you can easily find reviews about particular web agencies that offer mobile design and development services. You can even contact the clients and ask for the quality and delivery of work. It is easy to decide once you know the pros and cons of the company.
Getting to know the functionality and security of the app that will be developed
The most important factor to consider is how a company can promise to deliver a unique mobile app service that includes essential features and security. One growing concern that most business companies face is poor replicas of the brand on the app stores that most customers can download instead of the original one.
As a business owner, you need to make sure to the IT company that the security of the app is top-priority. The mobile app of your brand must be unique, and the concept and idea will remain confidential until it features on the app stores.
Evaluating the app designing standards
When looking for cost-effective app development, most startups tend to book the services of a free-lance designer. However, there are constant complaints about lack of communication, late deadlines, and poor quality. The most common feedback of clients is not getting the mobile application as was specified in the requirements.
Business owners need to ensure that the mobile development company communicates regularly and gives constant updates on the design and functionality of the app. It is essential to review the portfolio of the company and review the previous app development projects. The job is not done simply by ensuring that the brand’s app makes it to the app stores. The web development company must also maintain quality issues to avoid any technical issues and bugs.
The Cost to Develop a Mobile App
The conventional mobile app development process can be challenging and time-consuming. However, today, many innovative and sophisticated software makes the work quite easy. In recent times, even experienced developers are using advanced software and low code platforms. An app can be developed with a guided script and simple drag and drop option. The biggest advantage is using a wide array of custom tools from icons, theme, layout, color, and typeface.
To develop a top-notch mobile app, you need a combination of expert, well-crafted design elements and innovative code. The list of elements you need to put up in the brief or plan when employing mobile app development services are
- Potential Audience: Defining the needs and preferences of the potential audience
- Business Model: How to align and integrate other marketing strategies with mobile app
- The extent of Business: Identifying the essential features and functions of mobile app
- Regular Updates: Ensure a seamless mobile app, and there are no issues of bugs or slow responsiveness
The total cost of mobile app development depends on various factors such as the business requirement, design features, app functionalities, app platform, and timeline. Apart from the key factors, there are also Hosting charges, Developer License, App maintenance, and Data Security charges.
The mobile app development cost estimate varies from complexity, time, and functionalities, which includes
- £10000 to £45000 for a Simple Mobile app with basic features, and functionalities and time is 2 to 5 months
- £50,000 to £100,000 for custom mobile app with advanced UI/UX, Backend support, and third-party integrations and time duration is 4 to 9 months
What is the Future of Mobile App Development?
The trend of custom mobile app development is growing exponentially due to more and more businesses launching their mobile apps. Whether big or small, all business companies want to succeed and sustain in these uncertain economic times. Developing a mobile app can ensure business growth, streamline business functions, boost sales, and increase revenue.
Customers look for a mobile app that is easy to navigate and use. Most are looking for full value and an improved user experience when interacting with a mobile application. However, the rapid changes in technology and trends also influence and drive innovative alterations in mobile app development. The future trends to consider in 2022 regarding mobile apps are
- Use of artificial intelligence
- Incorporation of Internet of Things (IoT) and Cloud Computing
- The growing use of VR/AR (Virtual Reality/Augmented Reality) in mobile apps
- Adoption and integration of blockchain technology
Applying the new and innovative technology allows a brand to offer a more efficient and seamless app to clients and customers. Using the technology can allow custom app solutions for particular business requirements. Your brand can easily scale operations, automate functions, and improve customer engagement.
Final Thoughts
Having a functional and active mobile app for your brand is vital to boost sales and achieve a competitive edge. However, success is only possible if you hire expert services. Fire-Up Design is one place that ensures that your investment guarantees results and you get a mobile app that fulfills your business requirements.
Our experienced mobile app developers have a proactive approach and formulate a strategy that not only deals with the current fulfillment of customer needs and business goals but also integrates digital tools for future optimization of the mobile app. In today’s competitive market, only an intuitive and user-friendly mobile app can help to attract and retain customers and ensure long term success.