About the client
Viasat World is an international TV company that offers its customers 24 Pay-TV channels and on-demand services across three continents.
The brief
The brief was to create three websites (Viasat Nature, Viasat History, and Viasat Explore) in 11 different languages each (total 33 websites) to target a larger audience and increase viewing numbers.
The solution
We designed a UX strategy and user-friendly design interface that was applied to all 33 websites allowing visitors to search, navigate and browse the content with ease.
- Developed a clean and unfussy UX able to carry a lot of content which can easily be tailored to the different TV channels
- Designed an engaging UI inviting visitors to browse, watch and spend time on the websites
- Set up total searchability allowing visitors to search for shows and times within the TV schedule and set reminders
- Integrated all the websites with the client's CMS enabling regular content updates
- Increased visitor times by highlighting trending shows and featuring topical content
- Created a user-friendly navigation and browsing experience
- Conducted keyword analysis and research and created targeted content to improve SEO, visitor numbers and quality of visitors
- Conducting ongoing maintenance and updates managing the websites' content, SEO and hosting
