Build your image

Simplified logo design, effective brand storytelling

Choosing the right logo designer in London is like choosing the right artist to commission your portrait. Logos are about much more than surface-level characteristics; they encapsulate the essence of the company behind the brand.

Think about the world’s most recognisable logos for a moment. There’s usually a defining feature that gets right to the heart of what the company is about.

For Nike, the famous “Swoosh” depicts speed. For Google, the sequence of primary colours is broken up by a random splash of green on the ‘L’ – signifying the company’s ambition to do things differently. And then there’s the ubiquitous Amazon logo, which tells us that the online retailer sells everything, from ‘A’ to ‘Z’.

At Fire Up Design, every new logo begins with a principle or idea that defines the company it represents. Once we have that basic premise in place, we apply all our creativity and technical expertise to bring it to life. The message has to be clear, and the logo has to be distinct. Only then will it stand out and become a symbol of your approach to business.

We take an analytical approach to professional logo design from our London headquarters. Using data, anecdotal evidence, and the psychological aspects of branding, we develop ideas that turn into eye-catching visuals.

Elevate your brand with an unmistakable emblem that engrains itself in the minds of your target customers. Contact us today to get started.

Why US?

It’s a matter of perception

To understand why brands, and the website logos that define them, are vitally important in the digital age, it’s important to understand the behaviours of consumers and decision-makers – and what drives them.

More than three-quarters of shoppers opt for brands they recognise
The human brain processes images 60,000 times faster than it processes text
More than 90% of the world’s population recognises the Coca-Cola logo
85% of people say colour plays an important role in buying decisions

Let’s think about that last statistic for a moment. What drink springs to mind when you visualise bright red? What chocolate brand enters your head when you see the colour purple? If you see a flash of orange on a plane, what carrier do you think of?See what we mean? The best logos use colour – as well as font, style and wordmarks – to dig deep into our subconscious minds… and stay there!We understand this at Fire Up Design. Just like our websites, our logos tell a compelling story.

Collaboration

Got a project?

Let’s create it together.When you partner with Fire Up Design you are guaranteed affordable,web design and digital expertise that will turn your story into digital success.

Our Process

The key to perfection is simplicity

Discover – opening the door to web logo design

We have the key to unlocking the characteristics and brand story that will deliver the perfect logo for your business. It’s a series of discovery and investigative processes that aim to identify the heart and soul of your brand. Once we walk through the door, however, we have to work out what your customers – and the wider industry – expect from a recognisable logo.

Define – putting the brand pieces together

What is a logo, anyway? It’s a colour; it’s a symbol; it’s a word (or sometimes a letter). It can be none of these things and all of these things. We’ll work with you to create a visual representation of what you stand for in the minds of your customers. This will include lots of drafts, artistic experimentation and feedback from you.

Design – unlocking your brand’s potential

We use various graphic design tools to create professional images that showcase everything the brand is about. The best logos are versatile and beautiful in their simplicity – allowing them to be transferred across all your marketing channels, social media pages, and stationery. We’ll roll out your new logo when you’re happy it represents your identity and brand values.

Delight – simplified logo design in action

Your logo is complete, and you’re now free to roll it out across all areas of your business – both online and offline. We’ll deliver your bespoke artwork in both print and various digital formats. Over time, your customers will start subconsciously associating your brand logo with both your sector and distinct way of doing things.