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Privacy Policy

Last updated, 16 December 2025.

Fire Up Design (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal data is handled safely and responsibly.
This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website and services.

1. Who We Are

Fire Up Design is a UK-based design agency providing branding, design, and digital services.

We are the data controller responsible for your personal data.

Contact details:
Fire Up Design
Email: hello@fireupdesign.com
Website: fireupdesign.com

2. The Information We Collect

We may collect and process the following personal data:

  • Name
  • Email address
  • Telephone number
  • Company name
  • Information submitted via contact forms
  • Newsletter subscription details
  • Website usage data (via cookies and analytics)

3. How We Collect Your Data

Your data is collected when you:

  • Submit a contact form on our website
  • Subscribe to our newsletter
  • Communicate with us by email
  • Browse our website (via cookies and analytics tools)

4. Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

  • Consent – for newsletters and non-essential cookies
  • Contractual necessity – to respond to enquiries and provide services
  • Legitimate interests – to operate, improve, and secure our website and services
  • Legal obligation – where required by law

5. How We Use Your Information

We use your personal data to:

  • Respond to enquiries and provide our services
  • Manage client relationships and projects
  • Send newsletters and marketing communications (where consent has been given)
  • Improve our website and user experience
  • Maintain website security and performance
  • Meet legal and regulatory obligations

6. Cookies and Analytics

Our website uses cookies and similar technologies.

We use Google Analytics to understand how visitors use our website. This helps us improve performance and content.
Google Analytics collects information such as pages visited, time spent on the site, and device/browser information.

We use Cookiebot to manage cookie consent. Non-essential cookies are only set after you have given consent,
and you can change or withdraw your consent at any time via the Cookiebot controls on our website.

If you have a dedicated Cookie Policy page, link it here (recommended).

7. Marketing and Newsletters

If you subscribe to our newsletter, we will use your email address to send you updates, insights, and marketing communications.

  • You will only receive marketing emails if you have explicitly opted in
  • You can unsubscribe at any time using the link in our emails

8. Data Sharing

We do not sell or rent your personal data.

We may share data with trusted third-party service providers where necessary, including:

  • Website hosting providers
  • Email marketing platforms
  • Analytics providers (such as Google)

These providers only process data on our instructions and are required to keep your data secure.

9. International Data Transfers

Some of our service providers (such as Google) may process data outside the UK.
Where this occurs, appropriate safeguards are in place, including UK adequacy regulations or standard contractual clauses,
to protect your personal data.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

  • Contact enquiries: typically up to 12 months
  • Client data: for the duration of the relationship and relevant legal retention periods
  • Newsletter data: until you unsubscribe

11. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Request data portability

To exercise these rights, please contact us using the details above.

12. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the
Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)
Website: ico.org.uk

13. Automated Decision-Making

We do not use automated decision-making or profiling.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the latest version will always apply.

Contact Us

If you have any questions about this Privacy Policy or how your data is handled, contact us at hello@fireupdesign.co.uk.